I think this ad is awesome. There is really nothing much to it, and I think this is why it appeals to so many people! It doesn’t have any voice in it, and very little text. Just by using the right music and images, this ad really got to me. The audience is everyone! This ad will inspire anyone who cares or was hurt my 9/11. I think the reason this ad was so successful is because it was so simple.
It starts off with horses traveling through a peaceful, small town over a bridge, and the horses end up in a field of grass. The camera zooms out and we see that it is New York City. In the background we see the World Trade Center and the camera continues to pan over and we get a glimpse of the Statue of Liberty; our universal symbol of freedom. It then ends with only three words: We’ll never forget. It does a great job of showing the sorrow that America felt, and helps honor those who have fallen.
I think this add is very effective by using LOGOS, ETHOS, and PATHOS. This ad uses LOGOS by adding historical analogies like the Statue of Liberty. This is a huge symbol for the U.S. It really gets the audience realizing that no matter what happens we can get through it. This ad also uses Ethos. The audience can defiantly tell that this work is credible, and trustworthy. This ad is morally/ethically likable, and is very sincere especially with the images the author picked, and having New York City in the distance. Finally, this author used PATHOS. Though it didn’t us many words, it still activated the audience’s emotions. By saying, “We’ll never forget”, it really touched me, especially since those words are so true. In fact, by adding such a little amount of words, it really helped the ad seem more inspirational! I think if they were to add any more words, it would take away from this touching message. This ad helped me realize that we will never forget this horrible incident that touched so many lives, but together we will get though it.
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